Shovel it Forward

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Shovelling your neighbour’s driveway is as Canadian as winter itself.

—One

Canadian Tire employees in six communities across the country shoveled their neighbours' driveways after the first big snowfall.

—Two

A special Shovel it Forward branded snow shovel was left so that people could pass on the good deed to their neighbours. 

—Three

The shoveling was shared on social media via #shovelitforward and the shoveling was mapped on the campaign website.

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