Maximum Mural

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Brand is a reputation. And a reputation isn’t a shiny new tool. Or a list of claims and benefits. A reputation is what you’ve done, and how well you’ve done it. Like true craftsmen, we let our work speak for us.

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Results

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Drill bits were Canadian Tire’s top-selling tools SKU for fall 2014, driven by a $1.5 million increase in Maximum sales, nearly double the client’s target. Maximum increased from 7.7% of Canadian Tire tool sales to 9%, well above the target of 8.2%.

ECD: Josh Stein
Copy: Simon Rogers
Art Direction: Jake Bundock
Design: Nick Bujnak
Director: TJ Derry
Production: Studio M
Fabrication: Heavy Industries
Illustration: I Love Dust