Brand is a reputation. And a reputation isn’t a shiny new tool. Or a list of claims and benefits. A reputation is what you’ve done, and how well you’ve done it. Like true craftsmen, we let our work speak for us.
Results
Drill bits were Canadian Tire’s top-selling tools SKU for fall 2014, driven by a $1.5 million increase in Maximum sales, nearly double the client’s target. Maximum increased from 7.7% of Canadian Tire tool sales to 9%, well above the target of 8.2%.
ECD: Josh Stein Copy: Simon Rogers Art Direction: Jake Bundock Design: Nick Bujnak Director: TJ Derry Production: Studio M Fabrication: Heavy Industries Illustration: I Love Dust