Mature-ish Interventions

A campaign directed at a very specific audience who was noticing a strange and disappointing trend – many of their friends were suddenly “maturing prematurely.” So, we positioned the Chevrolet Cruze as the car for people who believe growing up doesn’t mean getting old.

The Chevy Cruze Finger Race

In case you need another reason to head to your local Cineplex theatre this weekend, TimePlay is launching another cool new game: the Chevy Cruze Finger Race! This multiplayer racing game pits you against your fellow moviegoers as you use your finger to race around a track.